Awareness isn't a marketing thing, 'it's a movement thing.'

Working group addresses the push toward digital transformation

According to Pew Research Center, 86% of U.S. adults say there is some lesson or set of lessons we can learn from the coronavirus outbreak.

Social media campaign encourages people to share why ‘#ilovemycreditunion.’

The Open Your Eyes to a Credit Union® campaign has reached billions of consumers who are “in-market” for a financial service, Credit Union Awareness Executive Director Chris Lorence wrote recently in Credit Union Times.

Credit Union Awareness LLC announced that Open Your Eyes to a Credit Union® has launched in Wyoming. The campaign has launched in twenty-six states and is expected to launch in at least 4 other states in the upcoming months.

Open Your Eyes to a Credit Union® campaign taps into the power of AI-driven, targeted digital advertising.

Coopera was chosen as the newest partner of Credit Union Awareness LLC and the Open Your Eyes to a Credit Union® campaign to help expand campaign to one of the largest, fastest-growing, youngest and most underserved communities in the US.

Credit Union Awareness LLC announced today that the AI-driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives prepare for CUNA’s GAC.

Retooled ‘Open Your Eyes’ campaign gains consumers’ attention (and an award).