Working group addresses the push toward digital transformation

According to Pew Research Center, 86% of U.S. adults say there is some lesson or set of lessons we can learn from the coronavirus outbreak.

Social media campaign encourages people to share why ‘#ilovemycreditunion.’

The Open Your Eyes to a Credit Union® campaign has reached billions of consumers who are “in-market” for a financial service, Credit Union Awareness Executive Director Chris Lorence wrote recently in Credit Union Times.

Credit Union Awareness LLC announced that Open Your Eyes to a Credit Union® has launched in Wyoming. The campaign has launched in twenty-six states and is expected to launch in at least 4 other states in the upcoming months.

Open Your Eyes to a Credit Union® campaign taps into the power of AI-driven, targeted digital advertising.

Coopera was chosen as the newest partner of Credit Union Awareness LLC and the Open Your Eyes to a Credit Union® campaign to help expand campaign to one of the largest, fastest-growing, youngest and most underserved communities in the US.

Credit Union Awareness LLC announced today that the AI-driven, consumer consideration campaign, Open Your Eyes to a Credit Union®, is headed to Montana. The launch comes as thousands of credit union advocates and executives prepare for CUNA’s GAC.

Retooled ‘Open Your Eyes’ campaign gains consumers’ attention (and an award).

Open Your Eyes to a Credit Union® has been named winner of a Hermes Creative Award, an international competition that recognizes outstanding work with while promoting the philanthropic nature of marketing and communications professionals. Open Your Eyes earned a Platinum award in the Electronic/Social/Interactive Media category.