Chief financial officer role changing to include a strategic focus, says Brandon Smith.

The recession, regulations, and other factors have contributed to the changing role of the chief financial officer.

Chief financial and operating officers will become holistic leaders, using business intelligence with an eye toward the member experience.

Gaining a holistic perspective of the business helped this former CFO ascend to the top spot at West Community CU.

While the CFO job is about numbers, don’t forget about people, says Flint Area School Employees CU’s Bryanna Tapley.

‘You can create the methodology that works best for your balance sheet,’ CFOs tell conference attendees.

CFOs must get buy-in from the CLO and COO regarding your indirect lending operations.