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News

Home » Keywords » brand

Items Tagged with 'brand'

ARTICLES

2022_CUMag_Winter_Branding
Marketing|Subscribers

A ‘brand on fire’

Award-winning branding effort reflects values, includes all member segments.


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2022_12_Kristin-Romero.jpg
Marketing|Subscribers

Manage your online reputation

Baton Rouge Telco actively seeks member reviews to build social proof.


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2022_06_Charlene_Foley_1200
Leadership|Subscribers

Member moments that matter

Coastal Credit Union’s Charlene Foley looks to bring delight, wow factor to consumers.
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Long-term-Awareness_2021_119176
Marketing

Building long-term awareness

Open Your Eyes to a Credit Union® campaign taps into the power of AI-driven, targeted digital advertising.
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How to communicate value and build your brand
Marketing

How to communicate value and build your brand

Watch out for 'deal fatigue,' which confuses consumers about how to get the best value.
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Anne Norman
Marketing|Podcast

PODCAST: Beyond the logo

Anne Norman discusses UW Credit Union's brand refresh during a conversation with the CUNA News Podcast.
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Stratten: Your brand is not your logo
Marketing|GAC18 Tuesday

Stratten: Your brand is not your logo

Whatever people think about your brand, they’re right, unconventional marketing guru says.
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Scott Stratten
Marketing|Podcast

PODCAST: Creating awareness through loyalty

Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.
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Guy Kawasaki
Marketing|Podcast

PODCAST: Create products that generate emotion

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.
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Credit Union Magazine: Spring 2023

Spring 2023

Credit Union Magazine’s Spring 2023 issue features the 2023 Credit Union Heroes and examines CUNA-League advocacy priorities, board leadership, the impact of financial well-being efforts, fee-related compliance issues, predictions for the year ahead, and more.
Digital Edition •  Subscribe

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