During December, CUNA News highlights innovations in marketing. Our Marketing22 special report, sponsored by Prisma Campaigns, features
award-winning branding and business development, data-driven marketing, brand reputation management, effective influencers, marketing automation, and more.
A ‘brand on fire’
Award-winning branding effort reflects values, includes all member segments.
Send marketing messages members actually read
Provide communications that anticipate consumers’ financial service needs.
Manage your online reputation
Baton Rouge Telco actively seeks member reviews to build social proof.
Blue Partnership boosts community ties
Updated SEG model elevates credit union’s profile in multiple market strategy.
Find the right platform to reach Gen Z
Community Credit Union of Florida connects with young adults via TikTok.
Under the influence
Authentic voices share the credit union story with Gen Z.
Marketing automation: 5 best practices
Go step by step, understand where you are, and don't get blinded by all the possibilities.
Q&A: Rebecca Lauryssens
Madison Credit Union marketing specialist focused on member connection.
20 marketing commandments
Thou shall understand that the creative process is, by definition, a risky one.
Winter 2022
Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.