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Awareness initiative to raise CUs’ profile
June 27, 2017
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
June 27, 2017
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
Council Honors Top Marketers
March 22, 2011
Amy McGraw (left), Joye Cox, and Brynn Ammon are lauded for their marketing and business development prowess.
Want Market Share? Build ‘Mind Share’
March 21, 2011
It’s more important than ever for CU brands to capture members’ heads, hearts, trust, and loyalty.
CUs Should Embrace Their ‘Bags Fly Free’ Moment
March 18, 2011
Former beer monolith Anheuser-Busch's takeover by a Belgian beer company serves as a cautionary tale for CUs.
Marketers Do Well By Doing Good
March 16, 2011
Loan recapture promotions and other efforts boost loan volume and help members save money.
‘Looch’ Helps CU Connect With Members
March 14, 2011
Social media campaign raises NMTW CCU's profile.
Social Media Growth
March 1, 2011
Companies see success using social media tools, social buying sites catching on, and communication tips for innovation work groups.
The Consumer Awareness Crisis
February 24, 2011
Why has annual CU membership growth been only about 1.5% during banks’ worst public-relations crisis in a generation?
New Web Tool Will Help CUs Grow Membership
February 16, 2011
New tool will help tell the CU story and encourage consumers nationwide to join CUs.
Seven Savings Tricks for Gen Y
February 14, 2011
The term “gen Y savings” is an oxymoron.
Reach Out to Tomorrow’s Members
February 9, 2011
Make a good impression on young members early to ensure their future loyalty and your CU's growth.
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Same-day ACH debit payments promises added volume but demands added diligence.
CEO takes technology pathway to the top
Jackie Buchanan has led Genisys CU through substantial growth during her seven years as CEO.
Tell your story; live your mission
No matter where you work there are opportunities to share the CU story.
CUNA-backed resolution repealing arbitration rule passes House
The House passed a CUNA-backed resolution of disapproval Tuesday for the CFPB's arbitration rule. CUNA has a number of concerns with the rule, and sent a letter of support in advance of the House vote.
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your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?