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Credit Union Magazine
Articles from our Experts in Marketing
‘It’s Not Me, It’s You’
December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on.
Don’t Be a Boiling Frog
November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Seven Savings Tricks for Gen Y
February 14, 2011
The term “gen Y savings” is an oxymoron.
Challenge Your Marketing Assumptions
February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
Marketing to Hispanics? Find the Right Translator
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
An Education Crisis and CUs
December 01, 2010
Without changes, future members might slip out of the middle class.
Discover Latino Holiday Traditions
November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos.
Celebrate Hispanic Heritage Month
September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate.
On My Mind: What's a Credit Union?
August 30, 2010
Credit unions have a tremendous amount of work to do to move the needle on consumer awareness.
The High-Touch Contact Center
Technology is transforming CU call centers and increasing member expectations.
The State of Digital Wallets
Despite plenty of progress, a long road lies ahead.
Leverage Fintech Innovation
Many CU leaders are now considering partnerships.
Know the Rules on Holiday Gifts
As the holiday gift-giving season begins, it’s a good time to review your CU’s Bank Bribery Act policy.
NCUA posts CUNA-sought exam guidance for MBL rule
CUNA-sought examination guidance on the NCUA's new member business lending rules, which go into effect in January, was released today by the agency.
7 key takeaways from Money 20/20
Blockchain was a main topic at the conference, and there was no loss of enthusiasm for the technology.
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