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Credit Union Magazine
Articles from our Experts in Marketing
‘It’s Not Me, It’s You’
December 11, 2011
The Facebook-fueled Bank Transfer Day convinced thousands of consumers to break off their bank relationships and move on.
Don’t Be a Boiling Frog
November 01, 2011
Most of us are familiar with the “boiling frog” anecdote. It metaphorically illustrates the danger of not recognizing the aggregate impact of incremental change until it’s too late to do anything about it.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Seven Savings Tricks for Gen Y
February 14, 2011
The term “gen Y savings” is an oxymoron.
Challenge Your Marketing Assumptions
February 08, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
Marketing to Hispanics? Find the Right Translator
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
An Education Crisis and CUs
December 01, 2010
Without changes, future members might slip out of the middle class.
Discover Latino Holiday Traditions
November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos.
Celebrate Hispanic Heritage Month
September 21, 2010
Hispanic Heritage Month, which runs Sept. 15 to Oct. 15, celebrates the rich history and diverse culture of the nation's largest minority group. And there's a lot to celebrate.
On My Mind: What's a Credit Union?
August 30, 2010
Credit unions have a tremendous amount of work to do to move the needle on consumer awareness.
A New Day for Reg Reform
Much-needed regulatory reform may be in store for CUs under a Republican Congress and a new administration.
Building Pathways to the Board
Recruit members as associate directors to diversify your board's composition and skills.
Champions for CU Beliefs
Our CU Heroes' passion lies in spreading CU values and improving their communities.
Small CUs: A Member's Lifeline
Regulatory burden is making it difficult for small CUs to do what they do best--serve members.
Interchange wars: Why ‘top of wallet’ is no longer enough
The new Holy Grail is 'top of app,' and it’s an area where the giant issuers have staked an early lead.
Altruism as a way of life
Karen Reams, CEO at Millstream Area CU, embodies the 'people helping people' philosophy whether it's for people with financial or health issues.
Instilling cooperative principles
Giving back to the community and helping others succeed are at the heart of Pentagon FCU's mission, says CEO James Schenck.
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