PODCAST: Marketing innovations
The power of creativity, digital marketing, podcasting, and fintech partnerships.
We continue our conversations from the 2023 CUNA Marketing & Business Development Council Conference by examining the power of creativity, digital marketing, podcasting, and fintech partnerships.
Meow Wolf co-founder Vince Kadlubek encourages credit union leaders to break out of their default mode and increase their exploration of the world.
Janelle Herrera, vice president of marketing and business development at On Tap Credit Union in Golden, Colo., explains that, in digital marketing, clicks without conversions aren’t worth much.
The best way to start a podcast is to find your “why,” build a team, and create a show that fits your credit union, according to Tiffany Mutchler, marketing manager at Voyage Federal Credit Union in Sioux Falls, S.D.; Valerie Simpson, CEO and creative director at The Sampson House; and Yeosh Bendayan, founder and partner at Push Button Creative Audio.
Tansley Stearns, CEO at Community Financial Credit Union in Plymouth, Mich., and SavvyMoney Senior Vice President of Sales & Partnerships Chris Fraenza, explain how to choose the right fintech partner.
In case you missed it, here's our on-site coverage from the 2023 CUNA Marketing & Business Development Council Conference.
You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Spotify, and Stitcher Radio.
In this episode:
0:56: Meow Wolf co-founder Vince Kadlubek
8:23: Digital marketing
12:49: How to start a podcast
16:59: SavvyMoney