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Build Your Brand with ‘Fascination’
June 29, 2012
When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and will remain loyal.
Navigate the Social Media Minefield
June 25, 2012
Adopting sound social media policies is increasingly critical to organizations of all types and sizes.
Brogan: Facilitate Member Desire, Success, and Legacy
June 22, 2012
CUs think of banks as their competition, but really the competition is access and trust.
Gen Y Merits Different Approach From CUs
June 20, 2012
How do you make inroads with young consumers? Give them something they can believe in.
Service to Hispanics: Embrace the Inevitable
June 17, 2012
Hispanics now account for 26% of U.S. births.
CU Revs Up Its Hispanic Outreach
June 17, 2012
Six-step approach leads to significant Latino membership growth.
Six Principles of Hispanic Community Engagement
June 17, 2012
The Hispanic population has grown from 14.6 million in 1980 to 50.4 million in 2010.
‘Stay Curious’ and Other Keys to Marketing Success
June 15, 2012
“Despite our never-ending deadlines and projects, remember to have fun and build relationships along the way.”
Five Simple Ways to Attract Hispanic Members
Miriam De Dios
June 14, 2012
As the face of the American consumer changes, is your CU ready to adapt to the financial needs of these new consumers?
Tip Your Hats to the ‘T-Stone’
June 13, 2012
Polling indicates that 80% of voters view credit unions favorably, compared with 69% who view banks “favorably.”
Catalysts for Change
Interviews with ACUC keynoters Mel Robbins, Brett Culp, Guy Kawasaki, and Neil Pasricha.
Borrowing Big Ideas
CU marketers seek inspiration from outside the industry.
CECL Is Coming: Are You Ready?
Prepare now for this significant and potentially disruptive approach to plan for credit risk.
Compliance: Safe harbors for federal benefit garnishment
CUNA’s compliance staff was recently asked about a garnishment order for a member’s that receives federal benefits. The credit union determined the member did not have enough and the member asked the order be paid in full using those funds.
7 competencies of a strategic CFO
‘You've got to be curious,’ Sally Myers says. ‘Find the real problem at the heart of the issue.’
EMV is no panacea to fraud
Fraudsters have raised their game, detective tells CUNA CFO Council attendees.
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