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Five Steps for Effective Social Media Marketing
October 16, 2011
A well-developed social media strategy can provide the framework for logistical workflow, keeping financial institutions focused and helping them achieve their objectives.
Ask Gen Y What It Wants
October 13, 2011
‘The outside-in approach to innovation starts with the customer.’
September 26, 2011
'How do we get more young people to become members?' That’s more than just the topic du jour for credit unions. It’s a strategic imperative.
CU Promotes 'People Powered Banking'
September 21, 2011
Campaign aims to make nonmembers aware of the benefits CUs—SCE Federal Credit Union in particular—have to offer.
Boomer Women: A Market Superpower
September 20, 2011
Despite its size, many financial institutions take the female boomer market for granted.
Connect With Members & Prospects During Hispanic Heritage Month
Miriam De Dios
September 13, 2011
CUs nationwide are discovering opportunities to participate in community celebrations.
Is the ‘New Normal’ Really That New?
September 12, 2011
Experts predict a “new normal,” where regulations, compliance costs, and business challenges will continue to increase.
Here Comes the 'She-Conomy'
September 11, 2011
This and other key demographic, social, economic, and technological trends have substantial implications for CUs.
Young & Unaware
August 30, 2011
Nearly 70% of nonmembers ages 18 to 24 are “not at all familiar” with CUs—the highest level among any age group, CUNA reports.
‘Break Up With Your Bank,’ CU Tells Members
August 26, 2011
CU aims to convince young adults to spurn higher-priced banks.
Create a Winning Card Program
Hit the guideposts of a successful credit card program.
Loans for All Reasons
Many CUs provide credit to meet members’ lifestyle needs.
CSR: The Power of Social Good
CUs harness corporate social responsibility as a risk-mitigation tool.
MLA guidance welcome, but CUs need more, says CUNA
The Department of Defense guidance on changes to the Military Lending Act, expected to go public Friday, has some key clarifications as requested by CUNA, but does not go as far as it should have.
Bicameral letter addresses CFPB’s arbitration proposal
The chorus of congressional voices calling for credit union regulatory relief grew louder this week with a letter to CFPB regarding the agency’s proposed rule on arbitration.
Credit card rewards: Two key findings
Rewards yield the highest return when cardholders actually redeem them.
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