Marketing|Podcast PODCAST: The key to understanding millennials This generation is changing many of society’s institutions, says author and GAC keynoter speaker Kristen Soltis Anderson.Read More
Marketing|Podcast PODCAST: Create products that generate emotion 'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.Read More
Marketing Secrets of marketing segmentation If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.Read More
Marketing|Operations|Podcast PODCAST: The impact of CUs’ hurricane relief efforts Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.Read More
Marketing PODCAST: Digital marketing advice from a former ‘annoying’ salesman The hardcore ‘Glengarry Glen Ross’ approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.Read More
Marketing PODCAST: Selling as an art form “Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”Read More
Marketing PODCAST: How social media has changed marketing CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.Read More
Marketing|ACUC17 Sunday|ACUC Monday Guy Kawasaki: Create life-changing products 'If you focus on what the consumer needs and wants, the rest will work out,' says America's CU Conference keynoter Guy Kawasaki.Read More
Marketing Awareness group: Let's build a brand platform for CUs Messaging must be compelling and speak to consumers’ aspirations and needs.Read More
Marketing 14 tips on crisis management When all else fails use brutal honesty, expert tells CUNA Marketing & Business Development Council Conference attendees.Read More