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Awareness initiative to raise CUs’ profile
June 27, 2017
Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.
Three opportunity segments for CUs
June 27, 2017
Nearly 25% of individuals who have CU products do not identify themselves as CU members.
Reach Out to Tomorrow’s Members
February 9, 2011
Make a good impression on young members early to ensure their future loyalty and your CU's growth.
Challenge Your Marketing Assumptions
February 8, 2011
'If more members are waiting 90 days to take advantage of auto loan offers, perhaps our CU should rethink its sales cycle.'
Early Mistakes Lead to Life's Purpose
February 1, 2011
Youth financial education is a personal priority for Suncoast Schools FCU's Juli Lewis.
Marketing to Hispanics? Find the Right Translator
January 24, 2011
CUs sometimes fall short when translating marketing messages from English to Spanish.
Millennials Need CUs—They Just Haven’t Met You Yet
January 18, 2011
A Microsoft white paper explores what millennials and boomers think about financial institutions and personal financial management tools.
Drive Your Members Wild
December 29, 2010
The key to making your CU thrive is to keep members so happy they'll not only stay, they'll refer their friends and family.
Raise Gift Cards Above the Clutter
December 1, 2010
Promote gift cards to SEGs to use as bonuses or spot awards.
An Education Crisis and CUs
December 1, 2010
Without changes, future members might slip out of the middle class.
Discover Latino Holiday Traditions
Miriam De Dios
November 12, 2010
The holidays are approaching and that means it's time for las posadas, el Niño Dios, and el día de los reyes magos.
Social Media: Show Me the Money
November 1, 2010
Forty-nine percent of companies believe social media is a promising tactic that will eventually produce return on investment.
A New Risk Mindset
Board involvement in governance, risk management, and compliance (GRC) is crucial.
CUs in Ukraine are entering the advocacy arena to better serve members.
Advocates Embrace the Long Game
In-district visits build lasting relationships with lawmakers.
4 Steps to a Robust Planning Process
First-rate strategic plans require attention, discipline, resources, and frequent updates.
Compliance: Final rule analysis of TRID changes available
CUNA’s final rule analysis of the CFPB changes to the TRID rule is now available. The rule, published in the
this week is effective Oct. 10, with a mandatory compliance date of Oct. 1, 2018.
PODCAST: Digital marketing advice from a former ‘annoying’ salesman
The hardcore 'Glengarry Glen Ross' approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.
CUNA supportive of DOL’s proposed 18-month fiduciary delay
CUNA is pleased that the DOL appears to have considered its request for a delay to the implementation of its fiduciary rule, indicating this week it is proposing an 18-month delay for the rule.
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your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?