What are you looking for?
Priorities we’re fighting for
Actions you can take
Policy & Issues
Credit Union Magazine
CU Rock Star
Learn More about Member Value
Learn more about the benefits of membership.
Articles by Patrick Totty
ALM Helps CUs Tough It Out
ALM involves constant planning for possible future scenarios.
Leave No Risk Unchecked
CUs are in the business of managing risk. Whether dealing with lending, investments, or liquidity, managing risk requires a careful and calculated approach.
CUs Face Compliance Tidal Wave
Compliance requirements will cost U.S. financial institutions $30 billion through 2012.
Build a Solid Mortgage Foundation
Vendors see mortgage opportunities for CUs--ones the big banks and mortgage brokers let slip away.
Boomers Look for Advisers
Failing to capture baby boomers' retirement assets could deal a big blow to CUs.
Be a Master of Disaster Planning
The term "business continuity" equates to "disaster avoidance."
Raise Gift Cards Above the Clutter
Promote gift cards to SEGs to use as bonuses or spot awards.
Gift Cards Go Mainstream
CUs cash in on gift cards by using offerings and insights from CU-oriented vendors.
ALM Goes to the Front of the Line
For most credit unions, asset/liability management (ALM) has been a “get in line” topic: Get in line behind security, marketing, loan origination and tracking, member relationships, and a host of other pressing matters.
Credit Cards: Keep a Lid on Losses
Pay attention to your products, the market, and regulations to maintain high credit quality.
Payments: Perils and Promise
The payments arena offers new opportunities to connect with members.
Cards Are (Still) King
Credit and debit cards still drive the competitive payments market.
Open Banking on its Way
Prepare for the impact it will have on member relationships and competitive positioning.
Compliance: New mortgage servicing rules now effective
Nussle: Any change to CU tax status would harm consumers
Nussle issues statement after NCUA responds to Sen. Hatch
Tweets from @CUmagazine and @CUNA_News
How often do you talk to the board about compensation?