FOR IMMEDIATE RELEASE

Contacts:
Lauren Williams - CUNA Communications; (202) 626-7642; lwilliams@cuna.coop
Tracy Travis - CUNA Marketing; (608) 231-4219; ttravis@cuna.coop

MADISON, Wis., WASHINGTON (June 18, 2019) - Eltropy, a messaging-based platform that enables credit unions to communicate with members via text, has been selected as the newest CUNA Strategic Services (CSS) alliance provider. This collaboration will empower credit union teams to leverage text messaging in a secure and TCPA-compliant way to boost member engagement and enhance the member experience.  

“The CSS team surveyed the marketplace for potential providers to fill a need in the credit union digital communications space,” said Eric Gelly, president, CUNA Strategic Services. “We chose Eltropy because of their streamlined member communication platform, ability to adapt to the marketplace and overall superior messaging-based solution.”

Text messaging has transformed the way people communicate and is now permeating the business world. Nine out of 10 consumers prefer texts when communicating with businesses.

As the industry-leading text messaging solution, Eltropy was selected as a strategic alliance by CSS to deliver credit unions a “single solution” to meet all their text messaging needs, for every member-facing business area. Eltropy provides three key values:

• Compliance and security: text messaging compliant with FCC/TCPA regulations and secure information sharing
• IT integrations: out-of-the-box integrations with core systems like Symitar, Corelation, CRMs like Salesforce and other IT systems
• Intelligence and analytics: built in ROI, member engagement reports and insights to drive business decisions  

“Being chosen as the preferred text messaging alliance by CSS marks a major milestone in Eltropy’s quest to serve credit unions and their members,” said Ashish Garg, CEO, Eltropy. “We are big believers in the intimate connections that credit unions make with their members, and we are committed to helping them leverage text messaging to deepen those connections.”

Working with Eltropy, Baxter Credit Union (BCU) has achieved an ROI of 600%, with a payback period of less than two months and 11 times improvement in member engagement. Eltropy-powered text messages have had a 37% click-through rate, compared with 3% over emails on average.

“Eltropy allows BCU’s content to be more accessible to prospective members, along with tracking engagement, creating lead generation and increasing credit union membership,” said Nicole Hatcher, Business Development Operations at BCU.

Learn more about Eltropy.

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About CUNA Strategic Services:

CUNA Strategic Services Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, saved credit unions more than $20 million in 2016 through its alliance program. CUNA Strategic Services, with our alliance providers, offers products and services that contribute to credit unions’ bottom lines, add to their peace of mind and enhance their relationships. For more information about CUNA Strategic Services, visit cunastrategicservices.com.

About CUNA:

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit cuna.org. To find your nearest credit union, visit YourMoneyFurther.com.

About Eltropy:

Eltropy enables Credit Unions to communicate with members over Text Messaging in a secure and TCPA-compliant way. Using Eltropy’s platform, Lending, Collections, Sales, Marketing, Service, Risk Management, Internal Communications and other teams at Credit Unions leverage Text Messaging to boost member engagement and enhance the member experience. Eltropy also integrates with IT systems, such as Symitar and Corelation, and uses Analytics to provide member engagement insights. For more information about Eltropy, please visit eltropy.com.

About BCU:

BCU is a purpose-driven organization that empowers people to discover financial freedom. At $3.2 Billion in assets, it’s also the fastest growing credit union in the last 35 years. Both not-for-profit and member-owned, the Credit Union’s mission is driven by the commitment to provide extraordinary service for over 250,000 members across the US and Puerto Rico. BCU members enjoy access to financial services and education that inspire confidence through the brand promise “Here Today For Your Tomorrow”. Lifetime membership is offered to employees and families of great company partners across the country, and those living or working in Chicago-area communities.

Learn more at BCU.org.