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Janelle Black

Marketing|Compliance|CU Rock Stars 2018

The best of both worlds

Janelle Black has the best of both worlds: Compliance and marketing.

Royce Ngiam

Marketing|CU Rock Stars 2018

The real magic? Making fear disappear

Move fast enough, and your fear disappears, says Royce Ngiam.

Lisett Comai-Legrand

Marketing|CU Rock Stars 2018

Every person counts

Storytelling instills importance of credit unions, says Lisett Comai-Legrand.

Kristen Tatlock

Marketing|Compliance

PODCAST: Kristen Tatlock on avoiding social media compliance pitfalls

Advertising rules have failed to evolve as quickly as technology.

Fighting youth homelessness

Marketing|Community Service

Fighting youth homelessness

Golden 1 Credit Union assists in the establishment of a much-needed local resource.

Voluntealers

Marketing|Community Service

‘Voluntealers’ fight for a better community

ISU CU’s Teal Team VI was inspired by the US Navy SEALs.

Giving Back is the Only Way

Marketing|Community Service

‘School Crashers’ program shows passion for community service

Georgia United CU’s effort reflects the heart of people-helping-people philosophy.

‘Extraordinary Dividend’ shows the benefits of membership

Marketing|Community Service

‘Extraordinary Dividend’ shows the benefits of membership

Generous patronage dividend reflects CEFCU’s core values and celebrates success.

Strategic philanthropy boosts impact

Marketing|Community Service

Strategic philanthropy boosts impact

Tie charity to your local mission and to the credit union industry’s mission.

Building strong communities through corporate social responsibility

Marketing|Community Service

Building strong communities through corporate social responsibility

Focus giving on diversity, equity, and inclusion to increase impact.

Secret Meals

Marketing|Leadership|Community Service

'Secret Meals' provide weekend sustenance

Alabama CU fulfills a nutrition gap in its backyard.

Royce Ngiam

Marketing|Podcast

PODCAST: Royce Ngiam on why ‘blue sky is the norm’ at Partners CU

‘It’s a world of endless possibilities,’ says the self-described ‘data dork.’

Bryn Conway

Marketing|Operations

4 steps for a solid retail experience

‘Service’ is about reacting, while an experience provides value to all involved, says consultant Bryn Conway.

Subscriber Exclusives

Break-through branding

Break-through branding: Build an emotional connection

When Elevations Credit Union expanded into two new counties, senior leadership set out to tell its story in a bold, fresh way.

How technology transforms marketing

How technology transforms marketing

Artificial intelligence improves member conversions, engagement, and retention.

Analytics drives journey toward data nirvana

Analytics drives journey toward 'data nirvana'

Data analytics can provide the 'oh wow' moment of discovering member behavior.

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