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Technology, storytelling will take marketers far

Marketing|Subscribers

Technology, storytelling will take marketers far

Thoughts on marketing from Lifetime Achievement Award winner Jon Reske.

Kassandra Martin

Marketing|Subscribers

Marketing ‘Rising Star’ leads with data and design

Kassandra Martin prioritizes automation and user experience in her marketing efforts.

Marella Nardotti

Branding: Be authentic and honor your roots

‘Be relatable, approachable, and inclusive,’ says Marketing Professional of the Year Marella Nardotti.

Alternative Federal Credit Union's TransAction Financial Empowerment Program

Pandemic can’t stop Pride

LGBTQ message resonates despite COVID-19 restrictions.

2020-06-117952

Leadership|Marketing

Billboard message transcends COVID-19 to racism

Graffiti artist alters UW Credit Union billboard in wake of George Floyd murder.

Coast360 Federal Credit Union's youth banking program

Virtual awards highlight best in marketing, business development

Week-long Diamond Awards ceremony recognizes top work in 35 categories.

Michael Mattone

Marketing|Subscribers

‘Start with purpose’ in new markets

Michael Mattone of Mid-Hudson Valley Federal leads expansion efforts.

2020-05_VirtualPROM_117770

Virtual prom connects local teens

Event allows Democracy Federal Credit Union to connect with students.

Marketers embrace comforting messages

Marketers embrace comforting messages

COVID-19 prompts shift from product focus to one of positive brand messaging.

Virtual marketing and business development

Virtual marketing and business development

Council chat participants work on ‘light at the end of the tunnel’ marketing plans.

Credit Union Magazine - Summer 2020

Summer 2020

Credit Union Magazine’s Summer 2020 edition features leadership through the pandemic, the path from CIO to CEO, and board planning.

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