Small business owners are at the center of new CUNA digital and banner ads, showing how the big box bailout bill changing interchange payment systems will hurt Main Street businesses and consumers. CUNA’s ads debuted this week, coinciding with the return of Congress and League Hike the Hills, and are targeted to visitors to Capitol Hill, among others.

CUNA, Leagues, and credit union strongly oppose the big box interchange bill. The ads are part of a focused, overall CUNA strategy to stop S. 1838 and H.R. 3881.  Opposing this interchange legislation was a major part of credit union advocacy during the August recess, and continues with Congress back in session.

“We are bringing the real people who would bear the brunt of this legislation to our new ads, to hammer home how their livelihoods would be negatively affected while growing big retailers’ profits and putting consumers’ data security at risk,” says CUNA Chief Political Officer Richard Gose.   “These ads are just one part of CUNA’s strong commitment and ongoing efforts to defeat this interchange bill and make sure lawmakers hear our voices loud and clear.   Research shows the current interchange system works well for small businesses and consumers alike, with more than 88% support.  This begs the question why Congress is considering legislation to change interchange if it is working?”  

Alex Cabrera, owner of Lalo’s Restaurant in Chicago, is featured in one ad already circulating on Capitol Hill. Cabrera says he knows the interchange system “is not broken.” Jaime Di Paulo, president/CEO Illinois Hispanic Chamber of Commerce is also included.   CUNA worked with the Illinois Credit Union League to gather stories from business owners.  

The digital ads, along with banner ads, the Cornerstone Advisors’ interchange research, and other interchange resources are available to credit unions and Leagues online.