Understand: Empowering Through Knowledge 

“Understand” magnifies the importance of education within our community. This pillar encourages credit unions to partake in advocacy training to promote a comprehensive understanding of advocacy and its importance to the credit union movement. The training isn’t one-size-fits-all; it can be tailored to meet the unique needs of each credit union. Whether through regional training days, virtual sessions, or the onboarding processes, the goal is to ensure that every staff member comprehends the value of advocacy. 

Notify: Amplifying Voices 

“Notify” extends its reach to both members and staff. Enrolling in the Member Activation Program (MAP) ensures credit unions can efficiently convey information to members and move them to raise their collective voices for a resounding impact. 

Invest: Strengthening Political Action 

“I,” signifying “Invest,” brings credit unions to the forefront of political action. The Cornerstone League defines a political action committee (PAC) goal for each credit union, which is aligned with employee counts. The entire credit union community participates with a pooled effort ensuring funds are available to support credit union-friendly candidates. This reinforces the credit union movement’s voice in legislative affairs.