Prepare ahead of time to make the most of your meetings with legislators.

It all comes down to building relationships with lawmakers and their staff.

Develop a management model that allows the CEO to cultivate advocacy relationships.

Young professionals bolster their advocacy skills by telling their stories and sharing their passion and expertise with policymakers.

The board should clearly understand and support the CEO's involvement in advocacy.

“We do it better if we do it together,” he tells conference attendees.

Young professionals bring a "massive influx" of interest to advocacy, says CUNA's Adam Engelman.

Bethpage FCU's Linda Armyn advises building advocacy into your credit union’s DNA.

Using CUNA's Member Activation Program educates members and gives them a voice for advocacy.

CUNA's Member Activation Program allows credit unions to educate members about the benefits of membership and also encourage their participation in advocacy efforts.