Credit unions embracing diversity, equity, and inclusion is good for business and advocacy, CUNA's Samira Salem wrote Tuesday, noting that with Democratic control of Congress and the White House, enhancing DEI in the financial services sector is a priority.

Serving underserved populations connects to movement’s DNA and strengthens advocacy.

Excellence Awards honor programs that build strong relationships, tackle DEI, and foster community involvement.

Cathie Mahon leads Inclusiv’s mission of financial inclusion.

Proposed credit union would serve historically black colleges and universities.

‘We can uplift and build our community,’ says Brian Castle.

Kourtney Berry seeks to ‘inspire and motivate and foster meaningful relationships.’

‘Representation matters,’ says SECU’s Kelli Holloway.

‘Hope’s work is built on helping people who overcome hurdles every day,’ says CEO Bill Bynum.

Diverse consumers look to credit unions for financial advice and guidance.