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The Branch Reimagined
New CU branches combine high-touch service, cuttingedge technology, and inviting design elements to create a memorable experience for members. See how three CUs—Elevations, First Tech Federal, and Rivermark Community—have reaped the benefits from transforming their physical structures and their approach to member service.

Small Loans, Big Effect
Many desperate consumers take out payday loans with high rates and fees when times are financially tight. Offering small-dollar loans allows CUs to say ‘yes’ to members in financial distress who might otherwise turn to predatory lenders.

Mind Your Margins
CU auto lending has been on a multiyear tear, but this remarkable growth trend might be slowing. Consider five steps to continue to maximize the return from your auto loan portfolio.
 

LEADING EDGE
Inspiration from a Jamaican bobsledder.

PRESIDENT’S PERSPECTIVE
A re-energized America’s CU Conference offers the tools, resources, and strategies you need to thrive in today’s dynamic marketplace.

TRENDLINES
Bankers often complain of unfair CU competition, but have you heard about the $1 billion bank benefit?

STAT SHOT
Examining CUs’ share of the auto lending market.

ADVANCING THE VISION
Lawmaker visits to CUs during congressional recesses are a ‘win-win’ proposition.

COMPLIANCE MATTERS
Preparation tips for the second phase of sameday ACH rollout.

TRAINING YOUR MORTGAGE LOAN ORIGINATORS
Define specific educational needs to clarify compliance at state and federal levels.

TWENTYFOUR/SEVEN
Refresh your online member origination system to offer the same “wow” service you deliver in the branch.

42 TOOLS OF THE TRADE
Expand your member business loan portfolio by going high-tech and high-touch.

CREDIT UNIONS FOR KIDS
Worldwide CU-sponsored races raise nearly $600,000 for Children’s Miracle Network Hospitals.

BRANCHING OUT
You know you have a millennial borrower when...
 

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