CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » PODCAST: Provide cards in an instant
Operations Podcast

PODCAST: Provide cards in an instant

Members, credit unions reap the benefits of instant issuance card systems.

October 4, 2018
Jennifer Plager
No Comments
Rob Dixon

In an age of instant satisfaction, members seeking a new debit or credit card don’t want to wait a week for the physical card to arrive in the mail.

But with instant issuance, credit unions can make the wait disappear by getting fully personalized payment cards into member hands during a branch visit.

“They’re not waiting seven to ten days to get their card in the mail,” says Rob Dixon, Card@Once® product manager at CPI Card Group. “They’re actually out there using that card more often, in the first 30 days and also longer term across the life of the card.

“Essentially,” Dixon continues, “you get them to come in, they’re able to use their funds immediately, and you get a better shot at becoming the top-of-wallet position.”

When reviewing the member experience, credit unions want to give members the products and services they seek without the long wait times. Instant issuance – a credit union’s ability to print a fully capable EMV or magnetic stripe, personalized credit, debit, or ATM card in the branch – does just that.

“The member isn’t the only one who benefits from instant issuance,” Dixon says.

The credit union also realizes benefits from operational costs because they don’t have to pay for postage to mail the cards and there’s an increase in interchange because the cards are placed into the marketplace sooner. Providing instant issuance also brings members into the branch which gives the credit union an opportunity to educate cardholders about their new card or to alleviate their concerns when a security breach occurs.

“The level of immediacy is really an expectation across our lives, and people count on that in their financial dealings as well,” Dixon says. “The major thing right now, in addition to activation and usage, is being able to respond in real time to your member’s needs.”

In this episode of the CUNA News Podcast, sponsored by CPI, Dixon discusses instant issuance, the benefits it gives credit unions and members, and the services CPI Card Group offers credit unions who are interested in implementing instant issuance.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Google Play, and Stitcher Radio.

KEYWORDS credit union instant issuance operations Podcast

Post a comment to this article

Report Abusive Comment

Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.
Digital Edition •  Subscribe

Trending

  • ‘More listening and less attacking’

  • Movement must focus on financial well-being for all

  • FHFA Extends forbearance, foreclosure and REO eviction moratoriums

Tweets by CUNA_News

Polls

Who should be the 2021 Credit Union Hero of the Year?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors