With more than 30 years of experience in the financial industry, Fawzia Sarwar has done just about everything.
In 1986, she began her career with $2.7 billion asset Technology Credit Union in San Jose, Calif., as a teller. Today, Sarwar is senior vice president of retail banking, where she manages the credit union’s branches, business development, retail training, retail support services, and mortgage and indirect lending.
She especially enjoys letting loose her creative designer side.
With Sarwar’s help, the credit union began the process of optimizing its branches—updating their look and feel to more effectively serve members.
The result was a highly successful launch of a new branch design that includes multiple innovative interior design, merchandising, and technology features including:
Sarwar also eliminated teller lines. Tellers now are “relationship bankers” who provide inviting and comfortable desk-side service for members.
Relationship bankers can perform all services from start to finish. Other financial institutions are following this trend, implementing similar strategies that reimagine universal banker functions and branch designs.
Sarwar strives to make a difference every day she comes to work. She wants her teams to be “open, flexible, and forward-thinking” in finding new ways to meet or exceed member expectations.
“We are experiencing rapid growth and have expanded our field of membership from six to 15 counties in the past six months,” she says. “We are also working on a new digital transformation initiative that will enhance both the member and employee experience. This is an exciting time to work for Technology Credit Union.”