Steve Pierce joined Black Hills Federal Credit Union (BHFCU) in 2007 to lead digital services as a programmer analyst in his “new team of one.”
After 15 years and numerous successful initiatives, he now serves as vice president of innovation at the $2.1 billion asset credit union in Rapid City, S.D.
“I drive transformation initiatives, and I champion the role of innovation by aligning our overall business strategy with innovative thinking,” Pierce says.
His accomplishments are noteworthy:
One particularly notable product promoted real-time, next-best product or service, personalized to every member. This achievement was made through Pierce’s early artificial intelligence cross-sell propensity data model, which uses streamed resources including a probable next life event model, credit bureau trade lines, and other transactional and behavioral information.
“Today, this discipline is more commonly known as ‘data science,’ and is at the core for many fintech businesses,” he says.
Pierce’s best day at work often occurs when he’s not on the clock, and instead is out in the community.
“I enjoy meeting a member who learns how I serve the cooperative and is quick to share how we make their life easy though convenient, do-it-yourself banking services,” he says. “I use the opportunity to remind them that they’re the owner, and inquire how we can make our services even better. Some of our best ideas come from members.”