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Gladwell: Emphasize what you are not
Subscribers|GAC19 Preconference

Gladwell: Emphasize differences

What some consider a weakness can actually be a strength, says author and GAC keynote speaker Malcolm Gladwell.
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Branding is a promise
Marketing|Subscribers

Branding is a promise

‘Branding goes much further than physical and visual elements,’ says Vibrant’s Steve Ducey.
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BECU reimagines a beloved brand
Subscribers

BECU reimagines a beloved brand

'We initially hoped for universal acceptance, love, and joy,' says BECU's Stephen Black. But the change was difficult for some.
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Emerging marketing technologies: Part I
Technology|Subscribers

How technology transforms marketing

Artificial intelligence improves member conversions, engagement, and retention.
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Avoid these social media compliance pitfalls
Subscribers

Avoid social media compliance pitfalls

Understand the rules for the particular media or platform that you’re using.
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Break-through branding: Build an emotional connection
Marketing|Subscribers

Break-through branding: Build an emotional connection

When Elevations Credit Union expanded into two new counties, senior leadership set out to tell its story in a bold, fresh way.
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‘Knit for a purpose’
Subscribers

‘Knit for a purpose’

Knitting club drives engagement and community giveback at Topline FCU.
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Samira Salem
Leadership|Subscribers

Reaching and serving diverse populations

How credit unions are serving diverse members who need them and why they can do even better.
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Must-have leadership skills of the future
Subscribers

Must-have leadership skills of the future

Changing work environments require leaders to find a new approach.
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Nussle
Subscribers

A divided government, an opportunity for bipartisanship

We have champions on both coasts and everywhere in between.
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Credit Union Magazine - Winter 2020

Winter 2020

Credit Union Magazine’s Winter 2020 edition features CUNA’s 2021 lending outlook, CEO insights on adjusting to the pandemic, and board recruitment strategies.
Digital Edition •  Subscribe

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