During a crisis, communication makes all the difference.

Move the audience's reaction from 'I have to' to 'I want to,' says Kelly Decker.

Take a moment to frame your message, make it memorable to your listeners, and spur them to take action.

“Trust is built on compassion and competence,” speaker tells CUNA HR/OD Council Conference attendees.

‘The digital future demands that members trust us…in a way that will facilitate truly customized services,’ Randy Harrington says.

'Part of my challenge was to get CUs to own their campaign; to not see it as the league’s campaign but our campaign.'