Member Benefits
GAC18 Monday
Branded dollar, credit repair product win small CU competition
Participants select most impactful and transferable ideas as winners.
In a Shark Tank-like exercise, participants in Sunday’s Small Credit Union Roundtable during the CUNA Governmental Affairs Conference shared successful loan and membership growth ideas. Participants discussed and voted on the best ideas, culminating in two top winners who will select a membership in the CUNA Council of their choice.
Following are scenes from Sunday’s roundtable.
CUNA President/CEO Jim Nussle takes part in a discussion on innovative ideas for loan and membership growth.
The best thing small credit unions can do is to tell their stories, says Mike Schenk, CUNA vice president, research and policy analysis.
Cisco Malpartida Smith, president/CEO of The Florist FCU in Roswell, N.M. (left) tells Tom Sakash, CUNA’s small credit union advisor, about giving away “branded” dollar bills to boost membership growth. Participants named this one of two winning ideas during the Shark Tank-like session.
“When we all get together to share our ideas, that’s our super power,” says CUNA President/CEO Jim Nussle.
Eunice Rogers, president/CEO of NRS Community Development FCU in Birmingham, Ala., and Bob Hoel, senior scholar for the Filene Research Institute, discuss low-cost resources for small credit unions.
Paul Gentile, president/CEO of the Cooperative CU Association, discusses loan growth ideas for small credit unions.
►Read more conference coverage from CUNA News, and get live updates on Twitter via @CUNANews, @cumagazine, @CUNA, and by using the #CUNAGAC hashtag. You can also follow the conference on Facebook and Instagram. For a complete schedule and information on keynote speakers and breakout sessions, visit the CUNA GAC event page.
Lending Roadmap
Expect solid loan growth to continue next year due to a strong economy.
Bright Ideas
Small credit unions take creative measures to serve members outside the financial mainstream.
Get Smart
Artificial intelligence is fast becoming a day-to-day part of the consumer experience.