Marketing GAC18 Monday
Video: Branded dollar giveaway a marketing hit
Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
Cisco Malpartida Smith, CEO at The Florist CU in Roswell, N.M., explains the very personal "branded dollar" giveaway campaign that has proved an effective marketing tool.
2021 Rock Stars
Credit Union Magazine’s 2021 Rock Star edition features 31 credit union professionals who power the movement.