Member Benefits
Marketing GAC18 Monday
Video: Branded dollar giveaway a marketing hit
Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
Cisco Malpartida Smith, CEO at The Florist CU in Roswell, N.M., explains the very personal "branded dollar" giveaway campaign that has proved an effective marketing tool.
Spring 2020
Credit Union Magazine’s Spring 2020 edition features advocacy in action, consumer consideration of credit unions, and high-performing boards.