Marketing GAC18 Monday
Video: Branded dollar giveaway a marketing hit
Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
Cisco Malpartida Smith, CEO at The Florist CU in Roswell, N.M., explains the very personal "branded dollar" giveaway campaign that has proved an effective marketing tool.
Rock Stars 2023
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.