Marketing GAC18 Monday
Video: Branded dollar giveaway a marketing hit
Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
Cisco Malpartida Smith, CEO at The Florist CU in Roswell, N.M., explains the very personal "branded dollar" giveaway campaign that has proved an effective marketing tool.
Spring 2022
Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.