As a graphic designer, Kassandra Martin brought creative skills to her job at Direct Federal Credit Union in Needham, Mass. She took it upon herself to learn the data analytical skills that increased her value to the credit union and gave her a more strategic role within the organization.
In this podcast, Martin, digital strategy manager at Direct Federal, explains how she applied the same patience and diligence required to learn graphic design programs to gain mastery of data analytics platforms. “You have to practice, try things out, and not beat yourself up if things don’t work out the first time,” she says.
Martin provides a road map for young professionals seeking a pathway to success, especially at a time when digital skills are so in demand. “This is a transformative time,” she says. “Now is the time to share your ideas. Any good manager should be receptive to continuously improving new processes and developing new ways of doing things. After you see your ideas realized, it provides you with an even great sense of passion and fulfillment.”
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
