People throughout the credit union movement are coming together Friday to share why they love credit unions.
That’s the goal of the #ILoveMyCreditUnion campaign, an annual, one-day event organized by the Illinois Credit Union League (ICUL) that saturates social media with positive credit union stories.
"This idea came out the league’s engagement with CUNA’s Open Your Eyes initiative four years ago," says Illinois Credit Union System President/CEO Tom Kane. "I was doing a lot of calls to credit unions, trying to raise funds for the awareness campaign, when I realized much of the money I was asking for would be spent for ads on social media platforms that millions of people were using every day for free. This sparked the idea of doing a social media blitz."
Instead of trying to create one clever video, ICUL staff enlisted thousands of people across the movement to share their own authentic posts.
Everyone can participate. The inaugural #ILoveMyCreditUnion day in 2021 reached 23 million people, earned 33,000 active interactions, and more than 5,000 people from more than 700 organizations, 48 states, and nine countries.
"To make it easy for people to participate, we didn’t want to have any rules other than everyone post on a common date using the same hashtag. My favorite part of the inaugural social media blitz last year was the creativity," says Kane, adding that the five credit unions he belongs to helped him buy a house, put four kids through college, and save for medical expenses and retirement. "There were thousands of photos, videos, stories, and even songs about the impact of credit unions on people’s lives in a wonderful outpouring of positive expression and thanks."
See how credit union professionals, leaders, and members across the U.S. are participating in celebrating the second annual #ILoveMyCreditUnion campaign.
Credit unions exist to help their members, not shareholders! Their whole existence is to improve member's financial lives, which is why #ILoveMyCreditUnion! pic.twitter.com/cuTYFHnZCM
We are so thankful for the great things credit unions do for people! We are equally thankful for the amazing League people we work with who do great things for credit unions! #ilovemycreditunionpic.twitter.com/ZpBqlRUTqT
We like to be known as the place where staff are friendly and “everyone knows your name”. We want to thank our staff for always going the extra mile and it is why many of our members say #ilovemycreditunion. pic.twitter.com/KCo6KwJ1va
Of course WE love our credit union and our members - but we know you do too! So help us SHARE the love by stopping by a #GKCU branch, snap a pic, and post on social media. Remember #GKCU and #ilovemycreditunion to enter into a drawing for one of two cash prizes! pic.twitter.com/qYtgNUcwPv
Today is #ILoveMyCreditUnion Day! As a financial cooperative, we are focused on improving the financial well-being of our members, employees and communities and the long-term resiliency of our business.
Today we join credit unions around the nation as we celebrate what credit unions have done in the lives of their members. Tell us why you love South Bay Credit Union as your credit union and share the love. #SouthBayCU#ILoveMyCreditUnionpic.twitter.com/iK7uZwu4VW
#ILoveMyCreditUnion! ❤️ We asked our staff what they love about working at UTFCU and filmed their responses. This is what they had to say. Please let us know in the comments what you love about your credit union; we would love to hear what you have to say! pic.twitter.com/PImzxeAdKf
Pamela and Kim from our Cairo branch spent some time at the Mitchell County Primary school. They had goodies and giveaways. Mrs. Yody won the big basket of gifts. We love to work with our local teachers to help get them the resources they need. #ilovemycreditunionpic.twitter.com/2P7kT0PNGW
— FiveStarCreditUnion (@FiveStarCreditU) July 29, 2022
My dad opened my first credit union account for me probably 35 years ago! I switched for all my banking 12+ yrs ago. My CUs make me feel like a member, kind, helpful, understanding. #ilovemycreditunion
My mom opened an account for me 33 years ago when I was 2. My mom is still a member and my grandma was one up until she passed 5 years ago. It runs in the family! Love the way credit unions are embedded in the community they support #ilovemycreditunion
At a credit union, you’ll appreciate the difference in ownership. CUs don’t have stockholders & exist solely for the benefit of you, the member-owner. We return profits to you in the form of higher dividends, lower loan rates, & reduced fees. #ilovemycreditunion❤️ pic.twitter.com/3pBhvmqNdW
— MidSouthCommunityFCU (@MidSouthCFCU) July 27, 2022
Today, we're celebrating #ILoveMyCreditUnion Day! At AmeriCU, we work to embody the credit union philosophy of “people helping people” and the idea of shared, cooperative ownership. AmeriCU is local and proud to support our members and every community we serve. pic.twitter.com/JbwX54mfCB
Credit Union Magazine’s Spring 2022 edition highlights inclusive lending, succession planning, fair lending and artificial intelligence, and the use of environmental, social, and governance (ESG) as a competitive differentiator.
