As public relations manager at $2 billion asset Texas Trust Credit Union in Arlington, Texas, Toni Nichols loves highlighting the work the credit union does on behalf of members through storytelling, social media, and creative campaigns that ingrain Texas Trust into people’s consciousness.
Case in point: a credit union space within a 6,000-seat theater that looks like a record shop, complete with credit union-themed t-shirts, album covers, posters, and a jukebox.
Named Vought Records after the credit union’s original sponsor, Vought Aircraft Corp., the venue doesn’t conduct transactions, but it leaves a strong impression on consumers who’ll eventually need financial services.
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
