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Janelle Black

Compliance|Marketing|CU Rock Stars 2018

The best of both worlds

Janelle Black has the best of both worlds: Compliance and marketing.

Royce Ngiam

Marketing|CU Rock Stars 2018

The real magic? Making fear disappear

Move fast enough, and your fear disappears, says Royce Ngiam.

Lisett Comai-Legrand

Marketing|CU Rock Stars 2018

Every person counts

Storytelling instills importance of credit unions, says Lisett Comai-Legrand.

Sam Mallikarjunan

PODCAST: Digital marketing advice from a former ‘annoying’ salesman

The hardcore 'Glengarry Glen Ross' approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.

Andre Taylor

PODCAST: Selling as an art form

“Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”

Teresa Freeborn

CU System|Marketing|ACUC17 Wednesday

Awareness initiative to raise CUs’ profile

Creating Awareness Advisory Group plans to create a brand platform that resonates with consumers.

ACUC 2017 Breakout Session

CU System|Marketing|ACUC17 Wednesday

Three opportunity segments for CUs

Nearly 25% of individuals who have CU products do not identify themselves as CU members.

Guy Kawasake

CU System|Marketing|ACUC17 Tuesday

10 steps to enchantment

Marketing innovator and author Guy Kawasaki explains how to build loyalty and engagement.

Matt Maguy

PODCAST: How social media has changed marketing

CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.

Guy Kawasaki

Marketing|ACUC17 Sunday|ACUC Monday

Guy Kawasaki: Create life-changing products

'If you focus on what the consumer needs and wants, the rest will work out,' says America's CU Conference keynoter Guy Kawasaki.

Digital marketing: Make mobile your priority

Technology|Marketing

Digital marketing: Make mobile your priority

Three tips for successful social media marketing.

Marketing

Use big data to fuel your marketing efforts

'If you’re a small credit union, you don’t have the resources to do this on your own.'

Awareness group: Let's build a brand platform for CUs

Messaging must be compelling and speak to consumers’ aspirations and needs.

Subscriber Exclusives

Cash crop

Cannabis-banking leaders shed light on a growing line of business that has major implications for public safety, financial inclusion, and credit union economics.

Engage members with mobile

Engage members with mobile

Mobile services have become an engine for membership growth and relationship-building.

Tech-savvy boards

Tech-savvy boards

The use of portals and remote meeting options is growing among board members.

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