Partnering with local organizations and working with the media will raise your profile in the community, marketers tell attendees at the CUNA Marketing & Business Development Council Conference.

Jeff Shood discusses CU Direct's Intuvo, a marketing automation solution built specifically for lenders.

Putting your message on the big screen can open eyes with this audience.

Build support for your messaging by communicating with other departments.

Landon Glenn of Banzai! discusses financial literacy solutions that CUs can use to expand their reach within area schools.

Focus your marketing efforts on factors that set you apart.

Mills Marketing President Sarah Bacehowski discusses her company's sponsorship of the contest.

Financial literacy themed summer camp idea wins #MBDCouncil contest.

The CU aims to start a financial literacy-themed summer camp for children.

Nearly 550 CU marketing professionals gather for the CUNA Marketing & Business Development Council Conference.