Rock Star Sharmon Lenth explains how Coast2Coast Financial Credit Union aims to give members a stellar experience whether in the branch or on the app.

Provide a fast, easy, and frictionless experience by understanding your members and what they want.

New technology and design changes force credit unions to update staffing models.

Deliver consistency across all channels.

Journey mapping provides key insights into member behavior.

Whatever people think about your brand, they’re right, unconventional marketing guru says.

Are you speaking the same language as your members?

Listen to input from members and employees when making decisions on factors that impact the member experience.

You can build a coherent data analytics strategy that will take your credit union to the next level.