One Illinois credit union opened a branch in a local library as a touchpoint to serve the community and grow its membership.

'It's a good feeling to go home and know you've helped CUs so they can help their members.'

Mergers and acquisitions, staffing initiatives, and peer interactions help CUs achieve balanced growth.

The research backs CUs' focus on this demographic as a primary source of membership growth and retention.

By engaging members, CUs can inspire them to take ownership and hold leadership accountable.

'You don’t have to reinvent the wheel.’

‘There’s a tremendous amount of pent-up demand in the system.’

Learn the secrets of five CUs that have experienced dramatic membership growth.

Imagine the benefits of turning 14.4 million young nonmembers into members.

Members are encouraged to participate by taking selfies and using the #100MM hashtag.