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CU Rock Stars 2016
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Andrew Spirrison

Human Resources|CU Rock Stars 2016

Put staff in a position to succeed

'Goals don’t mean anything without a plan to support them,' says FORUM CU vice president.

Bridget Moran

Operations|CU Rock Stars 2016

Empower staff to bring out their best

'I appreciate the opportunity to help bring out the best in people.'

Glen Stacey

Compliance|CU Rock Stars 2016

Telling the CU story

Social media efforts have helped Sunmark FCU become one of the most engaging financial institutions in its region.

Mia Perez

Marketing|CU Rock Stars 2016

A brand new way of marketing

'Brand has everything to do with how we look, how we treat people, the emotions we evoke, and the products we offer.'

John F. Hunter II

Management|CU Rock Stars 2016

Leading a transformation

CEO oversaw months of work that allowed Mountain States CU to provide products typically offered by much larger institutions.

Danny Swanson

Marketing|CU Rock Stars 2016

The man with a multimedia plan

One of Danny Swanson's most successful video series features a young man in flannel offering financial pointers.

Larry Ellifritz

Management|CU Rock Stars 2016

Leading with sharing and collaboration

With a childhood nickname of 'Larry the Lender,' he was destined to work at a CU.

Mike Brandt

Marketing|CU Rock Stars 2016

Evergreen CU rooted in sustainability

CU leader embraces environmentalism as a way to make his CU stand out.

Peggy Gray

Volunteers|CU Rock Stars 2016

The name of the branding game

'We knew doing this would make the Ascend brand synonymous with Music City.'

Blair Wolston

Operations|CU Rock Stars 2016

Stick to core values

Success occurs when intentions and actions are in alignment, says VSECU's Blair Wolston.

Lending Roadmap

The Dividend Difference

Patronage dividends—distributions a cooperative pays members based on a proportion of its profits—drive engagement in a way only cooperatives can.

Growth Through Inclusion

Serving underbanked populations can both boost the bottom line and set up credit unions for long-term success.

Giving Back Is the Only Way

Community service is a natural extension of credit union philosophy.

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