Retooled ‘Open Your Eyes’ campaign gains consumers’ attention (and an award).

CUNA announced the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. The launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.

CUNA Mutual Group has been recognized as an exclusive Founding Visionary for Credit Union Awareness as the organization increases it pledge of support to $3 million for the Open Your Eyes to a Credit Union® campaign.

Chris Lorence on how the research-based Awareness Initiative makes credit unions a clear choice for consumers.

CUNA’s Chris Lorence on outcomes from the Awareness Initiative.

CUNA’s Chris Lorence on findings driving the effort.

The payments landscape is constantly changing, and credit unions must adapt to new technology.

Minnesota Credit Union Network partners with local craft brewers to fund financial literacy initiatives.

Partnership with TV station a result of searching for new content opportunities.

“We do it better if we do it together,” he tells conference attendees.