What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.
In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.
He also offers advice to aspiring business development leaders.
In this episode:
1:26: Meet Bradley
1:44: Bradley’s background
4:42: His approach to business development
7:55: Serving educators and health-care leaders
11:17: Be aware of members’ needs
12:38: Business development during COVID
14:36: The need for financial literacy
15:41: Diversity, equity, and inclusion
19:08: Internal culture
21:11: Governor’s Credit Union Advisory Council
23:09: Outside interests
25:01: One thing people don’t know about Bradley
25:26: Advice for aspiring business developers27:43: Parting thoughts