CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » ICYMI: Marketing22
Marketing

ICYMI: Marketing22

Examine all angles of credit union marketing and the art of attracting new members.

January 13, 2023
Brock Fritz
No Comments
2023_01_ICYMT-M22

Relive our  Marketing22 special report, sponsored by Prisma Campaigns, for a look at award-winning branding, business development, data-driven marketing, brand reputation management, effective influencers, and marketing automation.

 

Some highlights from the campaign:

  • Credit Union Magazine humor columnist James Collins gave credit unions 20 marketing commandments, or as he alternatively calls them, “two credit union marketing commandments and 18 mere suggestions.”
  • Lookout Credit Union rebranded from ISU Credit Union in an award-winning effort that created what Vice President of Marketing BJ Fillingame calls a “brand on fire.” 
  • How do you craft marketing material members want to read? Learn how to anticipate members’ needs, meet their expectations, and deliver messages at the right time on the right channels.
  • Baton Rouge Telco Federal Credit Union Vice President of Marketing Kristin Romero explains how the $400 million asset credit union uses brand reputation management to stand out in the online marketplace.
  • Blue Federal Credit Union boosted its community ties with an updated select employee group model that integrates financial wellness, targeted marketing, community involvement, and member engagement opportunities.
  • Marketing professionals explain how credit unions that use TikTok can reach Gen Z and tell their story to a new audience.
  • Want an influencer to tell your credit union’s story? It takes an authentic voice that can deliver the message you want in a way that attracts young consumers.
  • Prisma Campaigns CEO Felipe Gil breaks down marketing automation, including the five best practices for credit unions looking to deepen member relationships.
  • Catch up with Madison Credit Union Marketing Specialist Rebecca Lauryssens in a Q&A in which she shares her thoughts on marketing trends, member-first service, small credit unions, technological advancements, and more.

KEYWORDS marketing Marketing22 member engagement social media technology

Post a comment to this article

Report Abusive Comment

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • Reps introduce bipartisan Credit Union Board Modernization Act

  • Compliance: Experts analyze NCUA’s 2023 supervisory priorities

  • CFPB must convene SBREFA panel for credit card fee rulemaking

Tweets by CUNA_News

Polls

How do you feel about the economy in 2023?

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us