Relive our Marketing22 special report, sponsored by Prisma Campaigns, for a look at award-winning branding, business development, data-driven marketing, brand reputation management, effective influencers, and marketing automation.
Some highlights from the campaign:
Credit Union Magazine humor columnist James Collins gave credit unions 20 marketing commandments, or as he alternatively calls them, “two credit union marketing commandments and 18 mere suggestions.”
Lookout Credit Union rebranded from ISU Credit Union in an award-winning effort that created what Vice President of Marketing BJ Fillingame calls a “brand on fire.”
How do you craft marketing material members want to read? Learn how to anticipate members’ needs, meet their expectations, and deliver messages at the right time on the right channels.
Blue Federal Credit Unionboosted its community ties with an updated select employee group modelthat integrates financial wellness, targeted marketing, community involvement, and member engagement opportunities.
Marketing professionals explain how credit unions that use TikTok can reach Gen Z and tell their story to a new audience.
Want an influencer to tell your credit union’s story? It takes an authentic voice that can deliver the message you want in a way that attracts young consumers.
Prisma Campaigns CEO Felipe Gil breaks down marketing automation, including the five best practices for credit unions looking to deepen member relationships.
Catch up with Madison Credit Union Marketing Specialist Rebecca Lauryssens in a Q&A in which she shares her thoughts on marketing trends, member-first service, small credit unions, technological advancements, and more.
Credit Union Magazine’s Summer 2023 issue highlights the lending outlook for the rest of the year, how credit unions leverage fintech companies to boost digital lending, the power of lending partnerships, common Bank Secrecy Act violations, and the shift board members must make when becoming chair.
