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Janelle Black

Marketing|Compliance|CU Rock Stars 2018

The best of both worlds

Janelle Black has the best of both worlds: Compliance and marketing.

Royce Ngiam

Marketing|CU Rock Stars 2018

The real magic? Making fear disappear

Move fast enough, and your fear disappears, says Royce Ngiam.

Lisett Comai-Legrand

Marketing|CU Rock Stars 2018

Every person counts

Storytelling instills importance of credit unions, says Lisett Comai-Legrand.

‘Open Your Eyes’ to a credit union

‘Open Your Eyes’ to a credit union

The Credit Union Awareness Initiative is almost ready for prime time.

Marketers talk about getting personal, but not creepy, in fireside tech chat

Get personal—but not creepy—with your members

Conference session digs into the intersection of marketing and technology.

The art of business development

The art of business development

How do you manage SEG relationships? And how do you develop connections with businesses in the community?

CUs ‘under siege’ by frivolous ADA lawsuits

Credit unions ‘under siege’ by frivolous ADA lawsuits

‘Private lawsuits are the biggest threat—they’re a cottage industry,’ legal expert says.

3 steps to strategic story telling

3 steps to strategic storytelling

People are naturally attracted to stories, says ‘professional story teller’ Kindra Hall.

More Scenes from MBDC 2018

More scenes from #MBDCouncil 2018

Conference continues with sessions on crisis management, digital marketing.

3 ways to ‘supercharge’ your digital marketing

3 ways to ‘supercharge’ your digital marketing

Combine online and offline elements to get the best results.

Engage members via digital marketing

Engage members via digital marketing

The growing number of consumers using digital financial services makes digital marketing a crucial function.

Prepare for disasters, big and small

Prepare for disasters, big and small

‘Train for smaller-scale disruptions and drill for the big stuff,’ panelists tell conference attendees.

03-12-18 awareness-panel

Awareness campaign opens marketers’ eyes

CUNA showcases new industry brand platform and creative.

Subscriber Exclusives

Embrace strategic expansion

Embrace strategic expansion

Boards must be ”all in“ because the future of their organization and stakeholders depends on it.

More tech, strategy on the horizon

More tech, strategy on the horizon

Directors need to focus on industry changes and shifts in consumer preferences.

Confront complexity with curiosity

Confront complexity with curiosity

Tomorrow’s leaders will need to balance more elements in a dynamic environment.

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