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Home » Topics » Credit Union Magazine » Marketing

Marketing
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Kristen Soltis Anderson GAC
Marketing|GAC18 Wednesday

Tips for understanding millennials

Young adults aren't 'as strange and alien' as some believe, Kristen Soltis Anderson tells GAC attendees.
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Marketing|GAC18 Monday

Video: Branded dollar giveaway a marketing hit

Campaign creates personal connections, says The Florist Federal Credit Union's Cisco Malpartido Smith.
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Scott Stratten
Marketing|Podcast

PODCAST: Creating awareness through loyalty

Ask members whether you're fulfilling your brand promise, GAC keynoter Scott Stratten advises.
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Kristen Soltis Anderson
Marketing|Podcast

PODCAST: The key to understanding millennials

This generation is changing many of society’s institutions, says author and GAC keynoter speaker Kristen Soltis Anderson.
Read More
Guy Kawasaki
Marketing|Podcast

PODCAST: Create products that generate emotion

'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.
Read More
Keith Brannan
Marketing

Secrets of marketing segmentation

If done correctly, marketing segmentation allows credit unions to deliver relevant messages to members, build trust, and garner an improved response.
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Shalonda Dawkins
Marketing|Operations|Podcast

PODCAST: The impact of CUs’ hurricane relief efforts

Staff who lost homes and vehicles continued to serve members thanks to donations from credit union peers across the country.
Read More
Sam Mallikarjunan
Marketing

PODCAST: Digital marketing advice from a former ‘annoying’ salesman

The hardcore ‘Glengarry Glen Ross’ approach to sales is no longer effective, says Hubspot’s Sam Mallikarjunan.
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Andre Taylor
Marketing

PODCAST: Selling as an art form

“Selling is a path to freedom and self-discovery,” says Andre Taylor, author of “Winning in Sales.”
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Matt Maguy
Marketing

PODCAST: How social media has changed marketing

CUs should have a full-time social media person on staff, says digital marketing expert Matt Maguy.
Read More
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Credit Union Magazine: Summer 2022

Summer 2022

Credit Union Magazine’s Spring 2022 edition highlights inclusive lending, succession planning, fair lending and artificial intelligence, and the use of environmental, social, and governance (ESG) as a competitive differentiator.
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